The 3rd Platform — comprising cloud, mobility, data analytics, and social business technologies — is providing a robust foundation for enterprise business model and business process transformation. Enterprises are increasingly leveraging the 3rd Platform to better engage with their customers, to expedite the development and delivery of products and services, to innovate continually, and to run their businesses and their IT operations more efficiently.
What is the 3rd Platform? IDC introduced the concept in 2007, framing it as a software-based, next-generation IT platform, succeeding the mainframe (1st Platform) and client/server (2nd Platform) eras. The 1st and 2nd Platforms were generational, hugely influential, and notably disruptive. The 3rd Platform will be equally, if not more, disruptive.