Over the last decade, consumer behavior has shifted. Even though traditional marketing tactics still work, hospital marketers must develop a multi-channel approach to reach patients.
Compared to traditional media, digital channels like social media and email are inexpensive to execute and are often used to preempt direct mail. By combining the digital offering with a well-designed direct mail piece, marketers can stand out and increase the overall response rate. A combined multichannel strategy overcomes the typically siloed approach in traditional vs. digital marketing and will attract more patients.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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