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Home > Brandwatch > Ideas from the Experts: Social Consumer Market Insights

Ideas from the Experts: Social Consumer Market Insights

White Paper Published By: Brandwatch
Published:  Aug 23, 2016
Type:  White Paper
Length:  16 pages

Social media has augmented the market research landscape. It’s far easier and cheaper to find the voice of the customer online than conducting focus groups or executing traditional surveys, and online analysis tools are now pretty much as broad - or as narrow - as researchers require.

Brandwatch recently hosted an open and frank discussion to understand how brands are using social data to glean valuable customer insights. The roundtable event included leaders from some of the world’s biggest brands and agencies, and Brandwatch collated the responses for this paper to share learnings from the discussion and educate other brands and agencies on the state of social CMI.

Tags : 
social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening