Social media has augmented the market research landscape. It’s far easier and cheaper to find the voice of the customer online than conducting focus groups or executing traditional surveys, and online analysis tools are now pretty much as broad - or as narrow - as researchers require.
Brandwatch recently hosted an open and frank discussion to understand how brands are using social data to glean valuable customer insights. The roundtable event included leaders from some of the world’s biggest brands and agencies, and Brandwatch collated the responses for this paper to share learnings from the discussion and educate other brands and agencies on the state of social CMI.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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