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Home > SAS > Redefining Brand Performance for the 21st Century
 

Redefining Brand Performance for the 21st Century

White Paper Published By: SAS
SAS
Published:  Aug 03, 2016
Type:  White Paper
Length:  12 pages

With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.



Tags : 
best practices, marketing, demand generation, business expansion, emarketer