Sales and marketing misalignment is an all-too-common problem. Many companies still face issues getting these two departments in sync. Although it may seem that both departments have different objectives, in the end, the goal is the same: to drive sales and revenue. Often it is differing short-term goals that get in the way of this shared vision. Marketingís goal is to generate qualified, purchase-ready leads for the sales team, while the sales teamís goal is to close. When there is marketing and sales alignment, the right deals can be closed, and often in less time. This can make a significant impact on the business.
Download this ebook to learn more about sales and marketing alignment, including:
What is sales and marketing alignment
The benefits of sales and marketing alignment and why it is important
How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage
How to structure your organization to promote alignment
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW