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Home > Oracle Oracle Marketing Cloud > 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers
 

4 Keys to Success in Translating Marketing Visions Into More Engaged Customers

White Paper Published By: Oracle Oracle Marketing Cloud
Oracle Oracle Marketing Cloud
Published:  Jul 27, 2016
Type:  White Paper
Length:  22 pages

The Gap Between Vision and Execution

Almost 40% of marketers say their organisations arenít highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross channel program. Read the findings in this report.

Role, Responsibility, and Collaboration Challenges

  • 60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years.
  • 48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.



Tags : 
customer experience, customer engagement, marketing, modern marketing, digital marketing