Almost 40% of marketers say their organisations arenít highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross channel program. Read the findings in this report.
Role, Responsibility, and Collaboration Challenges
60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years.
48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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