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Home > Oracle Oracle Marketing Cloud > The Programmatic Guide for Modern Marketers, Publishers, and Media Planners
 

The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

White Paper Published By: Oracle Oracle Marketing Cloud
Oracle Oracle Marketing Cloud
Published:  Jul 26, 2016
Type:  White Paper
Length:  10 pages

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR).

Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide:

  • Deliver advertising that enhances the customer experience.
  • Prove your advertising campaign success and bottom line value.
  • Learn all the terms you need to know in our handy glossary.
Download this paper now to find out more.



Tags : 
programmatic, modern marketers, publishers, digital marketing, ctr, click through rate, customer experience