This report was published by Gartner
IT leaders working on customer service projects must display an incredible amount of diligence. An organizationís CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, todayís CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems.
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