How Great Online Reviews Boost Your Bottom Line
What do your customers say about your company online?
And how much do online reviews and star ratings affect
public perception of your service?
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new customers.
As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
By following the steps in this guide, you'll be able to:
- Develop a system for requesting reviews
- Monitor review sites
- Enhance customer experience and satisfaction
- Increase business opportunities and revenue