How Customer Analytics & Insight Research enrich customer journey design: A Practicioner's Guide to Customer Engagement via Multi-Channel Journey Design
In this age of digital engagement, interaction, and commerce, analyses of customers' interactional and transactional behaviors with the goal of creating actionable business insights are essential in designing effective multi-channel customer journeys. Business intelligence applications and dashboards are useful for reporting and providing historical or near -real time guidance and trends. However, transforming massive amounts of customer information (structured and contextual) into actionable insights is a significant challenge for organizations of all sizes, across all industries and all geographies.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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