Letís face it, most salespeople dread making the cold call. Who wouldnít? Essentially, youíre interrupting someoneís day to get something you need out of them ó information, a meeting, a new sale, you name it.
But picking up the phone is not only one of the best ways to connect with customers, itís one of the best prospecting tools you can have in your arsenal. Itís the way to take the lead. And succeed.
Created from the teachings of the best front line Salesforce managers, this book will tell you:
Best practices to prepare for a call
How to efficiently organize your sales team
Tips on how to make a connection every time
Why the phone beats email
Great tools to measure yourself and stay organized.
A list of external resources for further study
So if you could stand to improve on any of the above points, this e-book is for you. Letís get started.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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