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Home > Dun & Bradstreet > A Guide for B2B Marketing Innovators- 3 Urgent Questions You Should Be Asking
 

A Guide for B2B Marketing Innovators- 3 Urgent Questions You Should Be Asking

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Apr 21, 2016
Type:  White Paper
Length:  18 pages

Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers.

If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”.

Break the cycle of “best practice” rituals and ask yourself these questions:
- When was the last time you made a truly bold move in your marketing?
- Do you have any idea how bad your data problem really is?
-How long will you continue to create sales content nobody uses?

We answer these questions and more- download the free guide today!



Tags : 
marketing strategies, hoover's, b2b marketer, analytics