Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Cisco > How Internet of Things is reshaping customer experience

How Internet of Things is reshaping customer experience

Webinar Published By: Cisco
Published:  Apr 20, 2016
Type:  Webinar

Cisco is helping marketers understand and shape the customer experience, onsite, online, via social media, and through mobility platforms. 

Understanding the impact of marketing campaigns, measuring store traffic and buying behavior, and monitoring customer satisfaction are critical data inputs for marketing. Both in real time and in strategic planning for the future. 

Marketers are unlocking unprecedented power by acting on analytics insights, such as understanding the customerís buying preferences in context of their location or device. 

This can result in increased sales and can impact customer perception of your brand, loyalty, and long-term retention.

Tags : 
cisco, internet of things, customer experience, marketers, social media