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Home > Meltwater > The Keys to the Kingdom: Making Your Marketing Team More Data-Centric
 

The Keys to the Kingdom: Making Your Marketing Team More Data-Centric

White Paper Published By: Meltwater
Meltwater
Published:  Apr 13, 2016
Type:  White Paper
Length:  17 pages

Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.

But what are the right KPIs? And how do you access the right data to use them effectively?

  • Our e-book on data-driven marketing answers these questions and more. You’ll get an in-depth look at:
  • KPIs for Comms, Digital, and Customer Marketing Specialists
  • Tools you can use to measure these KPIs
  • Techniques for reporting performance and success in meaningful, visually engaging ways



Tags : 
marketing, data, best practices, business optimization, public relations, communications