For many marketers, loyalty program acquisition is key to generating more revenue and achieving a higher Return on Investment (ROI). Yet brands often use the same tactics over and over to try to draw attention to their programs. Its crucial that marketers use multiple channels to promote their programs and acquire new loyalty customers. This e-book offers 25 strategies brands can leverage to make consumers take a second look at their loyalty offering.
In this e-book, you will learn:
• What distinguishes loyalty acquisition offers from retention offers
• How the browsing and checkout process are good vehicles for program growth
• Why sweepstakes are an effective means to acquire loyalty members
• How to use receipts and packaging effectively to promote loyalty programs and gain new members
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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