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Home > Demand Frontier > State-of-the-Art Lubricants Meet State-of-the-Art Marketing: Manufacturing

State-of-the-Art Lubricants Meet State-of-the-Art Marketing: Manufacturing

White Paper Published By: Demand Frontier
Demand Frontier
Published:  Mar 11, 2016
Type:  White Paper
Length:  2 pages

An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.

Phillips 66 Lubricants leaders realized early that buyer behavior was changing, and acknowledged the need for a strong digital marketing and communication strategy.

Tags : 
manufacturing, marketing, best practices, digital media, communications, network management