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Home > Oracle Oracle Marketing Cloud > Frictionless B2C Guide

Frictionless B2C Guide

White Paper Published By: Oracle Oracle Marketing Cloud
Oracle Oracle Marketing Cloud
Published:  Mar 10, 2016
Type:  White Paper
Length:  7 pages

Customers want, demand and quite frankly expect a cross-channel experience where they receive essentially the same message across all of those same channels.

In this particular guide, we’ll discuss some ways to remove any friction B2C marketers may be having as it relates todelivering a cross-channel marketing experience.

We'll ouline some best practices on delivering on the frictionless marketing experience promise when it comes to marketing automation, content marketing, social media and data management. 

Tags : 
b2c, b2c marketers, customer experience, marketing, digital marketing, modern marketing, all-channels marketing, marketing automation