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Home > Dotmailer > 2016 Customer Experience Masterplan: Magento Edition

2016 Customer Experience Masterplan: Magento Edition

White Paper Published By: Dotmailer
Published:  Mar 09, 2016
Type:  White Paper
Length:  24 pages

Customer experience (CX) is not just a buzzword; it's a commitment by the brand to deliver an easy, satisfying online experience to its customers and prospects.

But CX doesn't just cover the experience received on your Magento website, it involves ensuring all your digital channels - email, social, landing pages and mobile apps used throughout the customer journey are optimized.

This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.

Key takeaways:

  • Explore inspirational examples from top brands using Magento
  • Learn why 1:1 messaging that uses data, technology and automation is crucial
  • Harness the strength of persuasion and psychology in your email programs 
  • Discover 3 guiding principles of great CX

Tags : 
customer experience, brand, magneto, email, marketing