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Home > Dun & Bradstreet > Power up Your Strategy with D&B’s 2016 B2B Marketing Data Report

Power up Your Strategy with D&B’s 2016 B2B Marketing Data Report

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Mar 08, 2016
Type:  White Paper
Length:  24 pages

Did you know that the average health of marketers’ data is only “questionable?”

Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage.

  • The trends and pitfalls every data-driven marketer needs to know
  • The true state of B2B marketing data quality
  • Benchmarks for assessing your own data quality
  • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016

Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!

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