If you’re a consumer-facing business of any size, you’ve probably got a mobile app. You may well take a close interest in how well it functions, and even how many new or existing customers download it every day.
But if that’s as far as your interest goes, your mobile app ‘strategy’ - or, rather, your lack of one - is almost certainly killing your business. That may sound like an extreme proposition. But the numbers bear it out.
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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