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Home > Swrve > Why your Mobile App "Strategy" is Killing your Business

Why your Mobile App "Strategy" is Killing your Business

White Paper Published By: Swrve
Published:  Mar 07, 2016
Type:  White Paper
Length:  18 pages

If you’re a consumer-facing business of any size, you’ve probably got a mobile app. You may well take a close interest in how well it functions, and even how many new or existing customers download it every day.

But if that’s as far as your interest goes, your mobile app ‘strategy’ - or, rather, your lack of one - is almost certainly killing your business. That may sound like an extreme proposition. But the numbers bear it out.

This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.

Download this paper now to find out more. 

Tags : 
mobile app, roi, return of investment, mobile app strategy, mobility, roi calculation