If 2013 was the year of content marketing, 2014 shaped up to be the year of content promotion. It was merely a few years ago when early adopters of content marketing could publish blog posts, infographics, and ebook on a regular basis and see large influxes of traffic to their sites. Both search and social channels would serve up visitors in droves. Those days are long over for the vast majority of industries.
As a result, an ecosystem of tools, networks, and techniques have been developed to help content marketers converge paid and earned channels with the owned media they’ve deployed in order to quickly build the audiences they seek. In other words, content promotion as an industry was born.
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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