As a direct-response marketing pioneer, Guthy | Renker has had a long history of successin growing brands by investing in high-profile outbound marketing strategies, most notably for the Proactiv acne care product line.
As the years progressed, the target audience’s consumption and purchase behaviors moved away from traditional channels. Guthy | Renker soon realized that online share of voice for the Proactiv brand was far behind a growing set of competitors with established content marketing and SEO programs. In addition, ownership of mission-critical branded terms, such as product reviews, was at an all-time low.
Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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