Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Brightcove > The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players
 

The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players

White Paper Published By: Brightcove
Brightcove
Published:  Mar 02, 2016
Type:  White Paper
Length:  9 pages

When You Outgrow YouTube. Blended Distribution Strategies for Video

Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.

YouTube provides a great social community with reach. But what does your company stand to lose in the long run? Video optimization, branded environments, advanced channel management, user experience, and user-specific video metrics, just to name a few.

Download Brightcove's 9-page blended distribution report, The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players. You'll learn:

  • The pros and cons of a YouTube and Vimeo-only approach
  • The strategic strengths of a premium OVP
  • How using both a free and premium OVP creates a comprehensive and unparalleled video strategy.



Tags : 
video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing