Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Adobe > 2016 Digital Trends

2016 Digital Trends

White Paper Published By: Adobe
Published:  Feb 22, 2016
Type:  White Paper
Length:  40 pages

Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, itís clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.

Read the report to learn:

  • The top digital priorities and investments for marketers in 2016
  • How to overcome the challenges of using customer data
  • Why marketers continue to struggle with their customer-centric transformation
  • How mobile investment and monetization is a growing priority for engaging customers
  • About the remaining challenges for full digital integration in companies

Tags : 
adobe, digital trends, econsultancy, monitization, engagement, mobile