Traditionally, companies and their customers inhabit different worlds. One is driven to make a profit, the other driven to live an easier, more satisfying, and more fulfilling life. However, this distinction is blurring.
Between the two, on the very edge of the corporate landscape there is a place where companies believe that the customer journey is the startpoint for that company’s activities. Compared to their traditional counterparts, these companies are no less conscious of their bottom line – but their mindset is based principally around how they can improve the lives of their customers, because they know that will drive commercial success. Now that technology has given them a way to do it, edge companies are thriving.
Download this paper and explore what it means to be an "edge" business, the advantages it has over conventional companies, and the role it fills in today's business landscape.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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