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Home > Ping Identity > Security By Design How Identity Allows You to Know Your Customers and Optimize Their Experience
 

Security By Design How Identity Allows You to Know Your Customers and Optimize Their Experience

White Paper Published By: Ping Identity
Ping Identity
Published:  Feb 12, 2016
Type:  White Paper
Length:  8 pages

Businesses must take an omnichannel approach, seamlessly integrating every channel to deliver the ideal brand experience to customers, partners, and stakeholders. To achieve this, you need an integrated infrastructure driven by a unified customer view thatís rich with behavioral insights, allowing you to deliver the personalized experiences your customers have come to expect. A comprehensive identity layer comprised of services like secure single sign-on (SSO), scalable access and centralized control, and a unified view of the customer, can be easily added to existing infrastructures, dramatically improving your customer experience.



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