Internal communications is a critical component to your company’s success. You need to think about the role of internal communications more strategically than ever before. Not just in the face of change events like acquisitions or a major market shift, but also to align your employees behind your vision, your strategy, and to drive daily productivity. This only works if you can communicate effectively with them and excite them about their work. Reaching employees and engaging them will help you successfully meet your goals.
Mobile technology is the most direct means to reaching all your employees. Regardless of the types of employees you have – office based, field personnel, workers – research shows that, while they may not have a PC, more than 85% of them have a smartphone. Now you can tap into those devices to reach each individual employee and help them be informed, productive, and to enjoy their work.