We tend to think of yin and yang as opposites black and white, hot and cold, night and day. But yin and yang are actually interconnected, complementary forces, each dependent on the other for its existence; without night there is no day; without day there is no night.
IT and marketing have traditionally been viewed as opposites, too, the former tasked with systems operations and data security, the latter with one-way messaging and brand stewardship. But the digital revolution has forever altered that perspective. Today, these two seemingly disparate parts of an organisation must work in harmony to deliver a premium customer experience and, ultimately, improve the organisationís bottom line.
This white paper explains why marketing and IT must work together to effectively engage customers.
Download this paper now to discover the best practices from successful IT and marketing partnerships.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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