The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially wherecontent marketing is concerned.
Fortunately, content marketing is no longer a "hit or miss" process. You can analyze the performance of your content marketing efforts to learn what is and isn't working, and ultimately collect the data you need to inform your marketing decisions.
In this eBook, you will learn:
How to use data to fuel the content creation process
How to measure content distribution effectiveness
How to gather the performance data you need to create a data-driven content marketing strategy
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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