The concept of ‘surprise and delight’ has increasingly grown among brands. Recognition from a positive and unexpected experience often generates an emotional connection and goodwill toward a brand, which ultimately translates to loyalty. This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy, as well as tips brands should consider before adding them to their marketing routine. In this whitepaper, you will learn:
How surprise and delight moments can augment your brand
What audiences to target with surprise and delight gifts
Which key business objectives you can solve by implementing surprise and delight activities
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW