Thereís nothing wrong with a good mobile app, except that it isnít great. On the surface, a good mobile app may appear to satisfy customers and generate revenue. But separating the great apps from the good reveals significant, long-term differences in customer loyalty and spend. IBM recently commissioned Forrester Consulting to evaluate what turns consumers and other users both off and onto a mobile app (and its authoring brand), focusing on the following questions: What elevates a good, serviceable, and even profitable app into the realm of great? And if a mobile app achieves greatness, what is the impact? Forrester found that companies that produced mobile applications they defined as great achieved remarkable results, even over those who produced mobile apps they defined as good. Think 5x more revenue. Download the study to find out more.
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