Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > IBM > Sports Marketing: Success Strategies for the Digital Age

Sports Marketing: Success Strategies for the Digital Age

White Paper Published By: IBM
Published:  Dec 22, 2015
Type:  White Paper
Length:  8 pages

Professional sports at all levels, from the minors to the billion-dollar major leagues, need to harness cloud and analytics to improve revenues, engage and interact with fans, increase attendance, and truly transform a teamís operations. But when youíre using outdated marketing and sales solutions, gaining data-driven insights that drive better decisions can be a huge challenge. What can sports organizations do to succeed the age of digital marketing?

Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.

You will learn:

  • How to find the right analytics platform and combine it with the best digital strategies in order to engage fans, optimize sales and increase revenue
  • Why the cloud means that even sports franchises with legacy systems can take advantage of new tools without significant upfront investments
  • Ways to identify new opportunities for revenue before, during, and after a sporting event

Tags : 
sports marketing, ibm, digital strategies, cloud, analytics, operations, it management