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Home > Brandwatch > Brandwatch Report: Social Insights on the Luxury Fashion Industry

Brandwatch Report: Social Insights on the Luxury Fashion Industry

White Paper Published By: Brandwatch
Published:  Dec 01, 2015
Type:  White Paper
Length:  31 pages

Luxury fashion consumers, now empowered by social media, play an increasingly influential role in shaping the publicís perceptions of brands. On Twitter, audiences account for over 99.63% of the conversation surrounding the luxury fashion brands analyzed. 

In this Brandwatch report, we analyze the online presence of 32 luxury fashion brands, and rank them across five key criteria. We also took a look at the relationship between the brands and their audiences and analyzed conversations surrounding clothes, footwear, accessories and colors. 

Tags : 
social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail