Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Brandwatch > Brandwatch Report: Social Insights on the Luxury Fashion Industry
 

Brandwatch Report: Social Insights on the Luxury Fashion Industry

White Paper Published By: Brandwatch
Brandwatch
Published:  Dec 01, 2015
Type:  White Paper
Length:  31 pages

Luxury fashion consumers, now empowered by social media, play an increasingly influential role in shaping the publicís perceptions of brands. On Twitter, audiences account for over 99.63% of the conversation surrounding the luxury fashion brands analyzed. 

In this Brandwatch report, we analyze the online presence of 32 luxury fashion brands, and rank them across five key criteria. We also took a look at the relationship between the brands and their audiences and analyzed conversations surrounding clothes, footwear, accessories and colors. 



Tags : 
social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail