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Home > Aberdeen Group > Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding
 

Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

White Paper Published By: Aberdeen Group
Aberdeen Group
Published:  Nov 23, 2015
Type:  White Paper
Length:  10 pages

Data is not meant to be hoarded and packed away so that only a select few can use it. Despite this obvious reality, many organizations still struggle with data silos and cultures of data ownership. This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement.



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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing