Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Aberdeen Group > 6 Critical Technologies for Content-Backed Lead Generation

6 Critical Technologies for Content-Backed Lead Generation

White Paper Published By: Aberdeen Group
Aberdeen Group
Published:  Nov 13, 2015
Type:  White Paper
Length:  9 pages

Do you know how to see simplicity in technology for content-backed lead generation? Aberdeen’s recent report shows that marketers who support lead generation with content marketing see 3.1 times the revenue attributed to their content marketing efforts compared to their peers (24.6% vs 7.8%). Simple line of value, measurable ROI – of course, you’re probably thinking, “where’s the catch?” The “catch” is, effectively supporting lead generation with content marketing isn’t as simple as “have content; get leads.” The best content marketers don’t simply churn out content. They make the most of the content they have by finding the best ways to distribute, measure and optimize their content to be effective as well as efficient in how it produces leads. And to achieve that kind of comprehensive content marketing, marketers need technology.

Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics