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Home > Aberdeen Group > The Future of Content Marketing: The Age of Content Science

The Future of Content Marketing: The Age of Content Science

White Paper Published By: Aberdeen Group
Aberdeen Group
Published:  Nov 13, 2015
Type:  White Paper
Length:  10 pages

Find out how leading marketers who develop and execute against a data-centric strategy enjoy nearly 5x more content marketing-attributed revenue than those who do not. Learn what business advantages companies who employ content science are gaining today and what else sets “Best in Class” performers apart from “All Others.”

Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics