Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Adobe > Les Trois Grâces de l’Expérience Digitale
 

Les Trois Grâces de l’Expérience Digitale

White Paper Published By: Adobe
Adobe
Published:  Nov 11, 2015
Type:  White Paper
Length:  12 pages

Marketers must get out of the cycle of chasing campaign oriented capabilities in every emerging digital channel. In order to succeed, marketing departments themselves must evolve. They must not only describe the value of the product or service for sale through various campaign-focused digital content islands — such as social, mobile, or other channels — but also create differentiated experiential value that is separate and distinct from that product or service, and seamlessly integrate the physical world with the digital one.

This paper identifies three skill sets — or "graces" — common to brands that outperform others in this evolution: charm, beauty, and joy. These brands are charming customers with highly orchestrated experiences, deriving beauty from the meaning of data instead of measuring its quantity and rediscovering the joy of marketing strategy by organising around agility rather than speed.

Download this paper to find out more.



Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing