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Home > Dun & Bradstreet > How Data Maturity delivers big returns on marketing investments
 

How Data Maturity delivers big returns on marketing investments

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Oct 30, 2015
Type:  White Paper
Length:  5 pages

The path to optimizing your marketing efforts to develop sustainable B2B relationships can be circuitous. The most straightforward path is to focus on Data Maturity at an organizational level, which positions you to take advantage of best practices and not risk making investments that fail to deliver on their potential.



Tags : 
hoover, data, marketing, investment, growth