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Home > Oracle Oracle Marketing Cloud > How to Create Personas for Your B2B Content Marketing Strategy

How to Create Personas for Your B2B Content Marketing Strategy

White Paper Published By: Oracle Oracle Marketing Cloud
Oracle Oracle Marketing Cloud
Published:  Oct 20, 2015
Type:  White Paper
Length:  10 pages

As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline.

Download the B2B Personas Guide from Oracle to help determine the right audience for your content.

Tags : 
b2b, b2b content marketing strategy, content management, customer engagement