The marketing landscape has changed dramatically from what it was a few years ago. Organizations today face overwhelming amounts of data. Savvier customers are more demanding and require more value than in the past, compelling marketers to have a deeper understanding of both individuals and markets.
Chief marketing officers (CMOs) are under pressure to deliver insight-driven programs and results, yet their teams lack the tools and skills to do so. Marketers are now also expected to generate revenue, rather than just leads. Combined with the need to expand digital strategies to address the proliferation of social media and new channels such as mobile commerce, itís a challenging time to be a marketing executive.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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