This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software. This report answers the following questions:
• Why do enterprise brands need LMA software? • What are the elements of a successful local marketing campaign? • Which elements of local marketing can be automated? • What capabilities do enterprise LMA software tools provide? • Who are the leading players in enterprise LMA software? • How much does LMA software cost? • What questions should we ask ourselves and vendors before we adopt this software?
This report was prepared by conducting in-depth interviews with leading vendors and industry experts. Interviews took place in June and July 2015. These, in addition to third-party research form the basis for this report.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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