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Home > Oracle Oracle Marketing Cloud > Digital Body Language

Digital Body Language

White Paper Published By: Oracle Oracle Marketing Cloud
Oracle Oracle Marketing Cloud
Published:  Oct 18, 2015
Type:  White Paper
Length:  7 pages

B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales.  

To succeed in this new business climate, smart businesses are adapting and realising that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. 

Download this paper to find out more.

Tags : 
digital body language, customer engagement, digital content, digital strategies