While the sales funnel is a useful model for understanding customer behavior, most customer journeys are much more complicated than we give them credit for. In order to create content that inspires and engages customers, we need to delve into the nuances of customer motivation and identify those moments when our content can make a real difference.
Today, 60% to 70% of B2B content goes unused. In our latest e-book, Douglas Karr, founder of the Marketing Technology Blog, shows us that the problem isnít that the content isnít good enough, itís that we simply arenít mapping it to customer needs.
Download the e-book and learn how to:
Examine all phases of your customers' journeys and map the moments when people find inspiration
Identify the content you need to develop to help make the purchase decision easier or faster
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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