There’s no question that mobile applications are dominating both B2B and consumer experiences, and there’s no denying the shift toward mobile taking place in the enterprise. Mobile is not only becoming the primary channel for marketing promotions, customer community development, customer service and support, and digital commerce, but it's also evolving into a key channel for supply chain management and manufacturing operations.
This paper reviews the primary drivers for mobile initiatives, the challenges faced by CIOs trying to initiate or support a mobile strategy, and the transformation stories of three market leaders who enabled mobility via API-led connectivity.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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