Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > IBM > Omnichannel Banking -- From Transaction Processing to Optimized Customer Experience
 

Omnichannel Banking -- From Transaction Processing to Optimized Customer Experience

White Paper Published By: IBM
IBM
Published:  Sep 30, 2015
Type:  White Paper
Length:  8 pages

Frequent flyers expect airlines to know their seating and route preferences. Retailers are expected to make relevant product recommendations based on established shopping habits. Banking customers expect no less. Todayís empowered and enlightened consumers demand services according to their individual preferences whenever, wherever and however they interact. Those who meet these expectations will set themselves up to enjoy deepened and long-lasting relationships with their clients; those who donít will be left in the dust.



Tags : 
customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction