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Home > Optimizely > The Optimization Benchmark: Fuel Your Company's Growth

The Optimization Benchmark: Fuel Your Company's Growth

White Paper Published By: Optimizely
Published:  Sep 28, 2015
Type:  White Paper
Length:  20 pages

In Optimizely’s independent survey of digital channel owners with Dimensional Research, we observed an emerging set of behaviors that indicate sophisticated optimization being done by teams actively running A/B and multivariate experiments. These teams are doubling down on the people and processes needed to accelerate the development of their optimization programs. The result? Faster business benefits and in greater orders of magnitude.

Tags : 
a/b testing, customer experience, sophisticated optimization, optimization programs, enterprise applications