Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Optimizely > The Optimization Benchmark: Fuel Your Company's Growth
 

The Optimization Benchmark: Fuel Your Company's Growth

White Paper Published By: Optimizely
Optimizely
Published:  Sep 28, 2015
Type:  White Paper
Length:  20 pages

In Optimizely’s independent survey of digital channel owners with Dimensional Research, we observed an emerging set of behaviors that indicate sophisticated optimization being done by teams actively running A/B and multivariate experiments. These teams are doubling down on the people and processes needed to accelerate the development of their optimization programs. The result? Faster business benefits and in greater orders of magnitude.



Tags : 
a/b testing, customer experience, sophisticated optimization, optimization programs, enterprise applications