The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts.
It therefore raises the question of how to measure the performance of each marketing channel? Only a comprehensive analysis can truly decipher the interaction between different channels and the impact they have on each other.
Such is the mission of attribution marketing. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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