Everyone agrees data-driven marketing holds great promise for getting the most out of your CRM system. But most articles on it are overly broad: general principles, rather than practical actions.
This Ultimate Guide takes a different approach. It wonít dazzle you with some vast landscape of opportunities just over the horizon (although they exist). Rather, itíll give you some practical and concrete steps you can take right now to instil a data-driven culture in your organisation. Not just at the strategic level - but among all the people tasked to deliver that strategy.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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