Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Pega > The Forrester Wave™: CRM Suites For Large Organizations, Q1 2015

The Forrester Wave™: CRM Suites For Large Organizations, Q1 2015

White Paper Published By: Pega
Published:  Sep 11, 2015
Type:  White Paper
Length:  22 pages

Report brought to you by Forrester

Pegasystems cited as a leader in current offering amongst 9 vendors who were evaluated against 95 criteria in The Forrester Wave™: CRM Suites for Large Organizations, Q1 2015. As the report states, "Pega CRM best suits enterprise buyers that want to predict and personalize customer interactions across the front and back office."

According to the report, Pega CRM:

  • Empowers "customer service organization to predictively engage customers"
  • "Manages the end-to-end customer journey in real-time, across communications channels, with predictive analytics for next-best-action"
  • Has "sound sales force automation and marketing automation"
  • "Yields a quantifiable return on investment (ROI)"
  • Has at its core "a predictive decisioning engine that infuses every CRM action along the customer journey."

Tags :